Utilizing controlled A/B testing, we’ll evaluate the effectiveness of multiple treatment hypotheses for each of your site’s identified problem areas. Our stringent testing methodologies ensure reliable, actionable data with external factors always taken into account.
Tests are run for a minimum of 2–4 weeks to ensure validity. Based on post-test analysis, findings and recommendations are presented, feeding into the next round of optimization and testing. It’s an iterative process leading to cumulative lifts over time, and a proven methodology for maximizing conversion and growth.